Innovative Mobile Advertising
mGinger
Perhaps the oldest and most unrealistic customer fantasy ever is to be paid to watch ads. Never mind that ads sponsor content - consumers feel sorely set up on by advertising and demand compensation. There was of course no dotcom millionaire who made his bucks by clicking banner ads, in spite of schemes that offered to pay people to surf.
But the basic concept has endured and is set to hit a new medium. Mobile marketing firms are making offers that sound almost too good to be true - choose from free SMS, get paid to be subjected to advertising, or maybe even both.
mGinger
Started in April’07 when Veerendra Shivhare, COO, hit upon the idea of targeted advertising, annoyed by the deluge of spam messages every day. His alternative: register with mGinger, submit a mobile number, choose the categories that you wish to receive ads about, specify the number of ads and the time they ought to be sent and you are on your way.
The best part of mGinger.com is they have grown through viral marketing and through Word of Mouth and not spent anything so far on PR or advertising. In the time honored tradition of pyramid schemes, mGinger.com encourages you to tell friends about them and earn from the publicity. A user continues to make money if the ‘friend chain’ plumps for mGinger.
Currently there are approx. 1,600,000 registered users. Not surprisingly, 31% of the total users registered are students trying to earn extra pocket money. Others who’ve opted in are engineers, consultants, managers, self-employed people and more. The largest number falls in the 22 - 25 year age-group which constitutes 38% of the pie.
How it works?
mGinger is a service providing targeted advertisements on mobile phones. The advertisements are targeted on a consumer base who have opted-in to this service. The consumer base is built through a registration process in which the consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Apart from getting information related to their particular interests, the consumers also receive monetary incentives for every ad they themselves receive and for each ad received in their network up to two levels of referrals.
However, there is no guarantee you will start receiving ads as soon as you have registered, so it will be a while before you start raking in those extra bucks.
How much do you earn?
For each advert that you receive you get 20p. You can refer your friends and family on mGinger. For every advert that your friend receives, you get 10p and for every advert that your friend’s friend receives you get 5p.
Review
I’m a registered member of mGinger and I’m happy to say that the ads I receive are indeed useful. These ads range from Discounts at Restaurants (which otherwise do not offer any discounts), Real Estate, Movies and Super Markets. I get a good deal and at the same time make money through SMS!
Media Coverage
The Economic Times, The Hindu, Deccan Herald, Money Control
Register here and start earning your Pocket Money!!
Technorati Tags: mGinger, Make Money, Earn Money, Advertising, SMS Advertising
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Comments
Oh no…this scares me. I hope this isn’t spam by another name.
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@Ibanez, One need not worry about Spam. This is already making news in India. Moreover, you receive messages in the timings you have specified and only when there are advertisements to be sent!
This organization is being funded by International Funding companies. Check the links to articles of India’s National Newspapers at the bottom of the post.
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Arun, as i am not in india. I don’t know about this. but i have got lot mails from friends. i think they referred me to join in mginger.com.
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Ick! This would not be my thing at all. I think I am allergic to all ads 
I’m kind of glad it’s limited to India — we have enough bombardment by advertisers here in the US! From billboards on the highway to radio to television to magazines to newspapers - just about anywhere you look, there’s an ad. On my phone would just about send me to the loony bin!
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@Margaret, I got your point. The best part of it is I get cool discounts on the things that I need. Without this, I have to shell out little extra.
I book marked the site i never seen so many good real estate investing resources in one place and free.
Shame it’s India only, what a good idea!
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